Course Title: Strategic Management (Strategic Thinking, Planning & Implementation)
Lead Lecturer: Prof. Mike Wicker, Ph.D. (mike.wicker@gmail.com)
Course Purpose
The purpose of this course is to equip the student with knowledge and skills in strategic management, concepts and process. It focuses on the techniques, processes and policies that determine organizational success and enable organizations gain competitive advantage.
Expected Learning Outcomes
At the end of this course the student will be able to:
a) Understand the importance of strategic management in determining organizational success
b) Understand the strategic management theoretical frameworks
c) Analyze organizations and formulate a strategic plan
d) Appreciate the importance and evaluate strategic plans and policies
e) Develop corporate vision & mission statements & strategic plans using team process
Competencies
- Head:
- Appreciate various Strategic Planning Theories
- Understand Strategic Planning Framework
- Heart:
- Incorporate ethical standards and Biblical values in the planning process
- Humble oneself and integrate collaborative methods in the planning process
- Hands:
- Develop Vision and Mission Statements
- Analyze internal and external assessment of your organization
- Design Strategic Initiatives
- Implement Strategic Plan for your organization
Course Content
Strategic management and business policy, defining strategy; strategy formulation process, stakeholders, vision, mission, objectives and purpose, types of strategy; matching strategy and industry; strategic analysis of organizations, external environment and internal environment assessment, strategies and competitive dynamics; strategy implementation process, resource allocation, corporate ethics, culture and governance, operations plans and policy formulation; strategy evaluation, importance and measurement; cases in strategic management.
- Facilitator: Mike Wicker